This advertisement showcases Shea Moisture’s newest product. It puts the product front and center, with a tagline that highlights the lotion’s main selling point. The background is white to indicate the purity of the product, and the tropical illustrations lead the viewer to think of paradise and vacation. The ad will also be placed on Pinterest, which is the perfect platform to promote skin and beauty products. It will not look out of place among the large beauty following on there, or the minimalist designs.
