This mascot design for the University of Hartford is not only a rebrand, but serves to inspire newfound school spirit. The animal chosen is the maned wolf, a little known and elusive member of the lupine family with a fierce stance and terrifying roar. The depiction of the maned wolf is confident, looking to the right as if looking off into the distance, and bright future. The colors are a slight departure from University of Hartford’s current colors, but similar enough that the brand will still be recognizable.
